Already been through Pre-Flight?

Want to learn more about launching your business?

About the Program

PostFlight will provide a step-by-step guide for aspiring Vanderbilt entrepreneurs who have a viable early stage idea to actually launch that venture. The program is set up as a series of 9 weekly 1 hr 15 minute sessions led by the Wond’ry Mentors-in-Residence. PostFlight is the perfect next step for graduates of the Wond’ry PreFlight program, entrepreneurs with a validated and market-ready product or technology, and/or those individuals who would like to learn how to launch a non-profit or for-profit venture. Mid-way through the program, participants will have the opportunity to apply for funding to support the launch of their venture. A faculty advisory panel will convene to review applications and ultimately award five teams each a $2,900 micro-grant. Applicants must be enrolled and actively participating in PostFlight to be eligible to apply for a micro-grant.

Support for the creation of this program and the development of the micro-grant opportunities are provided via a Faculty Grant from VentureWell.

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Course Outline

Session 1 (2/23): Incorporation
In this session, we will discuss the process of incorporating a business. We will explore the steps to becoming incorporated, costs associated with incorporating and the options for structuring your business. We will then think through the steps to be taken after incorporation is complete.

Session 2 (3/2): Intellectual Property
In this session we moderate a panel of different members of the entrepreneurial ecosystem (entrepreneurs, investors, and advisors) as they discuss their experiences and recommendations for early-stage entrepreneurs. We also discuss identifying, targeting, and expressing customer problems that startups address. We define a customer’s “problem” as a previously unmet need or desire, and walk through a case study analyzing the initial launch of a successful business.

Session 3 (3/16): Revenue Model
This session explores how to generate revenue. We will outline different revenue models and learn the steps to determine which model is the best fit for a company. We will also learn to prepare customer validation tests.

Session 4 (3/23): Business Development and Sales
Session 4 will give an overview of setting up a business development strategy. Topics will include how to align a proper sales strategy for your business and learning the best sales strategies for closing a deal. We will discuss the best incentive plans for sales employees, what CRM systems work best and why.

Session 5 (3/30): Advertising and Marketing
This session will help start-ups determine market size and go to market strategy. We will learn to how to prepare and implement an outreach campaign to better target customers. Other topics in this session include customer acquisition costs and building a website economically.

Session 6 (4/6): Human Resources and Equity Distribution
Topics in this session include when, who and how to hire. We will discuss the proper suggested distribution of equity and incentive plans to those employees

Session 7 (4/13): Accounting and Bookkeeping
In this session we explore how to manage cash flow and burn rates and discuss the best accounting system for your business. We’ll also touch on whether or not to audit, when to hire a Third Party and when to handle bookkeeping internally.

Session 8: (4/20) Fundraising
This session is Capital Raising 101 – determining which structure is best for you and how much equity to relinquish. We will cover key terms and possible consequences to understand in capital raising structures. You will leave this session with a list of Capital Raising Dos & Don’ts.

Session 9 (4/27): Leadership
The final session will explore how to build and inspire a team to buy-in to your vision. We will discuss how to play to your strengths and supplement your weaknesses.