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Adam Harthcock

Co-Founder and COO of Utilize Healthcare

Areas of Expertise: Finance, Fundraising, Healthcare, Marketing, Operations

Co-Founder and the Chief Operating Officer at Utilize Health. In this position, Adam is responsible for business administration, strategic planning, product management, operations and business development partnerships.

Prior to Utilize Health, Adam worked for Onlife Health, a BlueCross BlueShield of Tennessee subsidiary providing population wellness services to large employers and health plans. Adam’s responsibilities included new business prospecting and sales reporting, as well as collaborating on marketing projects and sales presentations for multi-million dollar deals.As a healthcare provider, Adam worked at ProRehab, PC where he provided outpatient orthopedic rehabilitation. Adam has also served as VP & Treasurer of United Spinal Association of Tennessee and is a proud supporter of Shriners Hospital for Children.Adam received his Bachelor of Science degree in Sports Medicine from Central Michigan University and his Master of Business Administration (MBA) from Louisiana State University.

To meet with Adam, or any of our excellent mentors, please fill out this interest form.

Q. What excites you most about the Wond’ry?

A. To pass along my recent experiences of starting and running a start-up.

Q. What do you feel are the most important skills you have to offer in your role as a mentor?


  1. Taking an idea and developing the idea into a sustainable business venture
  2. Starting and running a young company
  3. Local resources and networking
  4. Sharing what it’s like to be an entrepreneur – the mindset, the lifestyle, the skillset, the hardships, etc.

Q. What has been your proudest moment in your career?

A. Taking Utilize Health from an idea to a company that not only has raised $2.2M in funding and has partnered with a large health plan, but more importantly, that is helping people with complex conditions to navigate the healthcare system and to achieve better health.

Q. What has surprised you most about your job?

A. For the first time in my life I have found my vocational passion.

Q. If you could do everything over again, would you make the same career choices?

A. Everyone always says they’d do it the same all over again, but I say “Heck No!” I’ve lived and learned and could now point out choices that I could have made better. But, hindsight is 20/20. The most important thing is that you can gain and identify specific skills, knowledge or experience form each life choice. This I have done and I’m grateful for where they have taken me today.

Q. In your opinion, what is the most important quality for success?

A. Life will punch you in the face and knock you down. Get up when others won’t. Keep going when others can’t.

Q. When you were a child, what did you want to be when you grew up?

A. Fighter pilot (well, actually Batman, but my parents aren’t billionaires, so…Fighter pilot)