Industry Specific Insights
- Start finding industry professionals to shadow, observe, and conduct informational interviews with during the semester.
- Look at specialty, boutique companies, but don’t rule out large corporations who do in-house marketing.
- Be active on social media; connect with industry leaders on Twitter, Instagram, Facebook, LinkedIn, etc.
- Have portfolio (online or hard-copy) of completed projects to show during interviews and to company representatives.
- Have a vast and up-to-date knowledge of what is going on in industry news.
- View our 2018-19 Career Planning Guide & Internship Orientation Guide.
The resources below are a combination of general industry information as well as specific job and internship posting sites for this industry.
Recommended Professional Associations
A professional association is an organization of people who have similar career interests. These membership-based organizations often offer a reduced rate for students that allow access to the many resources they provide. Professional association websites can also offer job/internship databases as well as opportunities to find mentors or other contacts.
- Advertising and Marketing International Network (AMIN)
- American Association of Advertising Agencies
- American Marketing Association
- Association of National Advertisers
- Business Marketing Association
- Data and Marketing Association
- International Public Relations Association
- Public Relations Society of America (PRSA)
Queen Stevenson, Arts and Sciences, ’17
Major: Communication Studies
Now: Executive Fellow at ReviveHealth
Like a good percentage of every incoming freshman class, I came into Vanderbilt believing my calling was medicine. I trudged through introductory pre-med curriculum and was incredibly miserable — not because I wasn’t smart enough to do the work, but because I couldn’t find my purpose in it. I took a leap of faith and started having conversations with mentors and friends about what my true gifts were — storytelling, connecting, communicating, and engaging. I subscribed to the Career Center’s industry emails and learned about a career trek that would introduce me to the media industry. I traveled to Washington, D.C. to meet leaders from Google, The New York Times, The Washington Post, NBC News, and Univision. I was told over and over again that I could do this, that I could find my place and flourish in the media and communications industry. There was no going back after that. Four years, many long nights, multiple internships, papers, positions, meetings, and interviews later, I am a Vanderbilt graduate and part of an iconic marketing and PR agency here in Nashville. I’m beyond grateful for the opportunities and guidance the Career Center and Vanderbilt has given me over the years!