Throughout the year the Curb Center graciously hosts a variety of events open to students, faculty, and staff. Our workshops, seminars, and panels strive to educate the public and enrich the arts at Vanderbilt and the community at large.
January 29, 2020
A Sense of Belonging: The Future of the American Orchestra
January 29, 2020
Steve and Judy Turner Recital Hall
This is free and open to the public.
For decades, classical music has bemoaned its decline and aspired to bring in new audiences. During the five-year tenure of former executive director Aubrey Bergauer, the California Symphony in Walnut Creek changed this narrative by doubling its audience, nearly quadrupling its donor base, and adding concerts to accommodate increased demand, all while delivering surplus budgets to better fund the art and the mission.
Armed with data showing that classical music itself isn’t a problem and that solutions aren’t just for millennials, Bergauer, the founding executive director of the San Francisco Conservatory of Music’s new Center for Innovative Leadership, will share the three pillars of the California Symphony’s success: listening to user experience research, designing for customer loyalty, and focusing on diversity.
Hailed by the San Francisco Chronicle as a “dynamic and innovative administrator” and praised by the Wall Street Journal for leadership that “points the way to a new style of audience outreach,” Bergauer demonstrates how these strategies create not only a sense of belonging and relevance, but a thriving future for any orchestra.
Co-sponsored by the Department of Musicology and Ethnomusicology and the Curb Center for Art, Enterprise, and Public Policy
This event is free and open to the public. Parking is available free of charge in the West Garage.