Already been through the Wond’ry’s PreLaunch Program?

Have a business you’ve already started, but want to get additional training and mentorship?

About the Program

PostLaunch provides a step-by-step guide for aspiring Vanderbilt entrepreneurs (faculty, staff, and students) with a viable early stage idea to actually launch that venture. The program is set up as a series of 8 weekly sessions on Thursdays at 4-6 pm, led by the Wond’ry’s executive director Robert Grajewski and VUSE professor John Bers. PostLaunch is the perfect next step for graduates of the Wond’ry PreLaunch program, entrepreneurs with a validated and market-ready product or technology that have already engaged in customer discovery efforts, and/or those individuals who would like to learn how to launch a non-profit or for-profit venture. Near the end of the program, participants will have the opportunity to pitch their company to a panel of judges and compete for micro-grant funding to support the launch of their venture. Participants must be enrolled and actively participating in each PostLaunch session to be eligible to apply for a micro-grant.

Dates
The program is a total of 8 sessions. The course will meet each Thursday from February 14th to April 11th (no meeting during spring break). Each participant will have the opportunity to pitch their idea to a group of investors, entrepreneurs, faculty members, and Wond’ry staff for potential micro-grant funding and additional mentorship.

Time and Location
Each session will take place from 4-6 pm at the Wond’ry on the 3rd floor.

Expectations
Participants are required to attend all sessions of PostLaunch if they want a chance to pitch. Otherwise, drop-ins are welcome and encouraged at all sessions!

Application
The Spring 2019 cohort is currently in session and no longer accepting applications.

Support for the creation of this program and the development of the micro-grant opportunities are provided via a Faculty Grant from VentureWell.

Course Outline

The PostLaunch curriculum follows the Business Model Canvas, with each session discussing different aspect in depth.

Session 1 (2/14): Value Propositions
Topics: Recapping PreLaunch; The Embodied VP
In this session, we will review a condensed version of PreLaunch program material and review the Business Model Canvas sections Value Proposition and Customer Segments.  We will then review how to translate the Value Proposition into a group of unique services and products a company offers to the market.

Session 2 (2/21): Customer Relations and Channels
Topics: Advertising, Marketing, and Sales
In this session, we will discuss the ways a company interacts with and engages its customers, covering the Business Model Canvas sections Customer Relationships and Channels.

Session 3 (2/28): Ecosystem Design
Topics: Key Activities
In this session, we will define specific areas of focus required for a company to enact its value propositions, covering the Business Model Canvas segment Key Activities.

Session 4 (3/14): Enterprise Design
Topics: Incorporation; Human Resources; Leadership
In this session, we will discuss the logistics of building a company and managing its day-to-day operations, covering the Human and Physical portions of the Business Model Canvas segment Key Resources.

Session 5 (3/21): Partnerships
Topics: Key Partners
In this session, we will discuss how relationships with other businesses and organizations can affect a company, and how to cultivate beneficial business alliances, covering the Business Model Canvas segment Key Partners.

Session 6 (3/28): Building a Sustainable Competitive Position
Topics: Intellectual Property
In this session, w
e will explore strategies for securing assets and building a solid foundation, covering the Intellectual and Financial portions of the Business Model Canvas segment Key Resources.

Session 7 (4/4): Cost Structure
Topics: Business Valuation; Fundraising
In this session, w
e will discuss the costs and capital acquisition requirements of building a company, covering the Business Model Canvas segment Cost Structure.

Pitch Competition (4/10)
Participants from PostLaunch will have an opportunity to present their idea to a panel of investors, entrepreneurs, and Vanderbilt faculty and staff for feedback, additional mentorship, and the potential for micro-grant funding.

Session 8 (4/11): Next Steps and Crossing Chasms
Topics: Additional Resources; Hardships
In this session, a panel of entrepreneurs will present their own startup stories and discuss how they navigated their own road to success.