Vanderbilt Kicks Off “Commodore
Pride” Campaign For Marketing of 2002 Football Ticket Packages
Tenn. - The Vanderbilt Athletic Department’s recently unveiled
2002 Football Marketing Campaign, Commodore Pride, focuses
on the renewed sense of pride and dedication that Head Coach
Bobby Johnson and his staff have brought to the football program.
"There is a sense of pride in
the players, coaches and staff in the athletic department
that we want our fans to see and feel," says Vanderbilt Marketing
Director Owen Shull. "Our fans haven’t seen how dedicated
this coaching staff is; they aren’t able to see them breaking
down film until 2:00 a.m., or our players working out at 5
in the morning. There is a definite sense of unity and pride
in the McGugin Center, and we need to convey that sense of
pride to the public."
While season tickets have been
available to the public since June 1, the media campaign began
in full last week. The first phase of the public campaign
- a drive for season ticket sales - lasts until Sept. 7 when
the Commodores host Coach Johnson’s former team, the Furman
Sideline season tickets are available
for $162 while season tickets in the south zone can be purchased
for $115 (packages include UT game at the Coliseum in downtown
Nashville. The Family Zone, located in the north end zone,
allows a family of four (2 adults/2 youth) to catch all the
action for only $215.
"Our goal is to open up the
doors at Vanderbilt," Commodore Marketing Coordinator Jessica
Kane says. "We want the entire Nashville community to take
pride in all that the University offers, and part of that
is the game-day experience on seven Saturdays this fall."
The second phase of the campaign
- the push for single game tickets - begins this Thursday,
Aug. 1 when tickets go on sale. The Alabama and Tennessee
games are expected to be sellouts, and the best way to get
good seats for those games is through a season ticket package,
"With the UT game at The Coliseum
this year, the only way to be reasonably assured of a sideline
ticket in the lower bowl is to purchase a season ticket",
says Commodore Ticket Manager Marty McGinty. “We learned from
our last experience at the Coliseum that the difference in
seating configurations between our stadium and The Coliseum
restricts seat allocation in certain ways. Once the lower
sideline seats are gone, season ticket buyers must choose
either lower end zone or upper deck."
For ticket info, call 322-GOLD
or go online at vucommodores.com.