Skip to main content

Primary Identification Colors

The traditional identification colors for Vanderbilt are black for the wordmark and gold for the symbol.

The colors are specified for coated (C) and uncoated (U) papers, four-color process printing (CMYK), screen display (RGB), and Hexadecimal web color (Gold D8AB4C).

When using four-color process printing, the wordmark may appear in black and the symbol in the selected process color version of the primary color palette.

The effectiveness of these colors depends on the consistency of reproduction and requires a high degree of quality in color matching. PANTONE color swatches should whenever possible accompany any artwork given to vendors to ensure correct color reproduction.

When offset printing, it is recommended that your printer be consulted about adding agents or protective coatings such as clear varnish, depending on the paper selected for the project.

Pantone Colors:
C for coated paper and U for uncoated paper, these spot color inks are used for printing.

CMYK:
Four color process mix used for printing.

RGB:
Computer Screen Color space

Hexadecimal:
RGB translated so that HTML can understand it.

Browser -Safe:
Limited 216 cross-platform hexadecimal palette. Only necessary if your web viewer has a 256 color (8-bit) computer system.

 
 

PANTONE Black C
PANTONE Black U
C:0 M:0 Y:0 K:100
R:0 G:0 B:0


   

PANTONE 873 C
PANTONE 873 U
C:30 M:40 Y:80 K:15
R:162 G:132 B:72