Ebie McFarland

Owner and founder of Essential Broadcast Media

We can all come together around our love of country and the opportunities and freedom we all enjoy as Americans. The Vanderbilt Project on Unity & American Democracy is an important outlet for us as we reflect on the strength that comes from our diversity and our commitment to America’s founding principles.

Raised just 90 miles outside of Nashville in the small town of Waverly, Tennessee, Vanderbilt University grad, Ebie McFarland, founded Essential Broadcast Media, LLC, an award-winning PR company in 2007. Since, she has helped launch the careers of critically acclaimed artists such as Ashley McBryde, Caitlyn Smith and Old Dominion to earning the trust of discriminating artists such as George Strait, Kenny Chesney and Eric Church to retaining longtime clients such as Darius Rucker and Hootie & the Blowfish, further reinforcing McFarland and her team understand and execute the growing importance of telling one’s story with passion, grit and perseverance.

Currently, McFarland serves on both the Country Music Association and Academy of CountryMusic Board of Directors as well as the Academy of Country Music’s Lifting Lives.