A typography palette has been developed that offers Vanderbilt University the most flexibility in creating everything from small, internal materials to larger pieces promoting the institution nationally and internationally.
The palette is composed of five serif and four sans-serif typefaces.
Each of the typefaces has a variety of weights and styles to allow maximum design flexibility.
Combining typefaces is possible. Typefaces have been selected so that each serif and sans-serif will work together. Only one serif and/or one sans-serif typeface should be used per publication.
When setting body text, the regular weight serif typefaces are preferred, reserving the bold and italic serif or sans serif styles for titles, headings, or emphasis within the text.
Appropriate leading (line spacing) should be determined by the width of the column. The wider the column, the more open the leading should be. This is particularly important when using wide columns of body text.
For professionally typeset and printed publications, the absolute minimum leading should always be 2 points more than the size of the type (i.e., 9 point type on 11 point leading). The width of a column should always be well considered. As the type size increases, a narrow column will force large gaps between words in justified text or cause an undesirable amount of hyphenated words when unjustified, or ragged text, is used.