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Brand Style Guide

Our “brand” is much more than a logo.

It embodies the mission and values of the university. It expresses who we are and who we aspire to be. It reflects how others see us.

The brand style guide will help us communicate in a consistent way, advancing a deeper understanding that we are all part of one, mission-driven community that knows who we are and what we stand for and where each story we tell, photo we share and graphic we design promotes a cohesive and additive understanding of Vanderbilt. Use this guide for all communication needs to ensure that the Vanderbilt University brand is always conveyed in a manner that is consistent with our values and shared identity. Read more about why branding is important →