Week 26: October 17, 2016
AD ONE
Change
SpotCheck Score
AD TWO
Bully
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 36%
Quality
- Run It A Lot 39%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 39%
- NEGATIVE 50%
- MEMORABLE 43%
- TRUTHFUL 42%
- FAIR 53%
- NEGATIVE 48%
- MEMORABLE 59%
- TRUTHFUL 54%
Viewed Ad One
View Republican Party:
- Favorable 27%
- Unfavorable 62%
View Democratic Party:
- Favorable 40%
- Unfavorable 43%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 61%
View Hillary Clinton:
- Favorable 45%
- Unfavorable 46%
Viewed neither ad
View Republican Party:
- Favorable 31%
- Unfavorable 58%
View Democratic Party:
- Favorable 32%
- Unfavorable 58%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 41%
- Unfavorable 54%
View Hillary Clinton:
- Favorable 33%
- Unfavorable 61%
Viewed Ad Two
View Republican Party:
- Favorable 27%
- Unfavorable 62%
View Democratic Party:
- Favorable 39%
- Unfavorable 50%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 31%
- Unfavorable 63%
View Hillary Clinton:
- Favorable 44%
- Unfavorable 52%