Week 25: October 10, 2016
AD ONE
Mirrors
SpotCheck Score
AD TWO
Quotes
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 43%
Quality
- Run It A Lot 39%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 47%
- NEGATIVE 68%
- MEMORABLE 57%
- TRUTHFUL 55%
- FAIR 52%
- NEGATIVE 71%
- MEMORABLE 58%
- TRUTHFUL 59%
Viewed Ad One
View Republican Party:
- Favorable 23%
- Unfavorable 59%
View Democratic Party:
- Favorable 38%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 29%
- Unfavorable 65%
View Hillary Clinton:
- Favorable 41%
- Unfavorable 53%
Viewed neither ad
View Republican Party:
- Favorable 28%
- Unfavorable 49%
View Democratic Party:
- Favorable 35%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 57%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 57%
Viewed Ad Two
View Republican Party:
- Favorable 23%
- Unfavorable 59%
View Democratic Party:
- Favorable 41%
- Unfavorable 44%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 58%
View Hillary Clinton:
- Favorable 43%
- Unfavorable 51%
How come the same ad gets very different ratings in different weeks? The Mirrors ad got a rating of -32 in the week of 9/26 and 771 in the week of 10/10.