Week 22: September 19, 2016
AD ONE
Families Together
SpotCheck Score
AD TWO
Movement
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 23%
Quality
- Run It A Lot 44%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 43%
- NEGATIVE 29%
- MEMORABLE 35%
- TRUTHFUL 42%
- FAIR 43%
- NEGATIVE 17%
- MEMORABLE 43%
- TRUTHFUL 38%
Viewed Ad One
View Republican Party:
- Favorable 28%
- Unfavorable 51%
View Democratic Party:
- Favorable 32%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 58%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 52%
Viewed neither ad
View Republican Party:
- Favorable 30%
- Unfavorable 51%
View Democratic Party:
- Favorable 38%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 56%
View Hillary Clinton:
- Favorable 38%
- Unfavorable 56%
Viewed Ad Two
View Republican Party:
- Favorable 28%
- Unfavorable 51%
View Democratic Party:
- Favorable 38%
- Unfavorable 44%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 58%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 53%