Week 20: August 29, 2016

AD ONE

Two Americas

SpotCheck Score

AD TWO

Everything

SpotCheck Score

Engagement

Likes

Engagement

Likes

The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.

Quality

  • Run It A Lot 43%

Quality

  • Run It A Lot 23%

%

Happy

%

Angry

%

Hopeful

%

Worried

%

Happy

%

Angry

%

Hopeful

%

Worried

  • FAIR 43%
  • NEGATIVE 36%
  • MEMORABLE 44%
  • TRUTHFUL 39%
  • FAIR 33%
  • NEGATIVE 69%
  • MEMORABLE 40%
  • TRUTHFUL 44%

Viewed Ad One

View Republican Party:

  • Favorable 24%
  • Unfavorable 60%

View Democratic Party:

  • Favorable 35%
  • Unfavorable 51%

%

Our best days are in the past

Grading our Democracy

View Donald Trump:

  • Favorable 39%
  • Unfavorable 56%

View Hillary Clinton:

  • Favorable 38%
  • Unfavorable 55%

Viewed neither ad

View Republican Party:

  • Favorable 28%
  • Unfavorable 55%

View Democratic Party:

  • Favorable 34%
  • Unfavorable 54%

%

Our best days are in the past

Grading our Democracy

View Donald Trump:

  • Favorable 34%
  • Unfavorable 59%

View Hillary Clinton:

  • Favorable 38%
  • Unfavorable 55%

Viewed Ad Two

View Republican Party:

  • Favorable 24%
  • Unfavorable 60%

View Democratic Party:

  • Favorable 33%
  • Unfavorable 50%

%

Our best days are in the past

Grading our Democracy

View Donald Trump:

  • Favorable 37%
  • Unfavorable 56%

View Hillary Clinton:

  • Favorable 33%
  • Unfavorable 58%