Week 14: June 20, 2016
AD ONE
Quiet Moments
SpotCheck Score
AD TWO
Speak
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 35%
Quality
- Run It A Lot 29%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 46%
- NEGATIVE 10%
- MEMORABLE 38%
- TRUTHFUL 48%
- FAIR 43%
- NEGATIVE 70%
- MEMORABLE 54%
- TRUTHFUL 53%
Viewed Ad One
View Republican Party:
- Favorable 20%
- Unfavorable 66%
View Democratic Party:
- Favorable 34%
- Unfavorable 53%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 35%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 53%
Viewed neither ad
View Republican Party:
- Favorable 23%
- Unfavorable 59%
View Democratic Party:
- Favorable 33%
- Unfavorable 55%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 37%
- Unfavorable 56%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 59%
Viewed Ad Two
View Republican Party:
- Favorable 20%
- Unfavorable 66%
View Democratic Party:
- Favorable 34%
- Unfavorable 46%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 62%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 53%