Week 13: June 6, 2016
AD ONE
Grace
SpotCheck Score
AD TWO
Extreme Makeover
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 49%
Quality
- Run It A Lot 29%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 61%
- NEGATIVE 47%
- MEMORABLE 68%
- TRUTHFUL 67%
- FAIR 49%
- NEGATIVE 64%
- MEMORABLE 58%
- TRUTHFUL 58%
Viewed Ad One
View Republican Party:
- Favorable 20%
- Unfavorable 59%
View Democratic Party:
- Favorable 33%
- Unfavorable 40%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 32%
- Unfavorable 58%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 53%
Viewed neither ad
View Republican Party:
- Favorable 16%
- Unfavorable 70%
View Democratic Party:
- Favorable 36%
- Unfavorable 45%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 28%
- Unfavorable 60%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 56%
Viewed Ad Two
View Republican Party:
- Favorable 20%
- Unfavorable 59%
View Democratic Party:
- Favorable 35%
- Unfavorable 54%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 31%
- Unfavorable 62%
View Hillary Clinton:
- Favorable 35%
- Unfavorable 54%