Week 12: May 30, 2016
AD ONE
Love and Kindness
SpotCheck Score
AD TWO
America
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
Quality
- Run It A Lot 36%
Quality
- Run It A Lot 41%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 39%
- NEGATIVE 20%
- MEMORABLE 41%
- TRUTHFUL 39%
- FAIR 50%
- NEGATIVE 5%
- MEMORABLE 54%
- TRUTHFUL 39%
Viewed Ad One
View Republican Party:
- Favorable 23%
- Unfavorable 61%
View Democratic Party:
- Favorable 26%
- Unfavorable 56%
%
Our best days are in the past
Grading our Democracy
View Hillary Clinton:
- Favorable 35%
- Unfavorable 56%
View Bernie Sanders:
- Favorable 43%
- Unfavorable 39%
Viewed neither ad
View Republican Party:
- Favorable 18%
- Unfavorable 67%
View Democratic Party:
- Favorable 35%
- Unfavorable 42%
%
Our best days are in the past
Grading our Democracy
View Hillary Clinton:
- Favorable 39%
- Unfavorable 51%
View Bernie Sanders:
- Favorable 39%
- Unfavorable 34%
Viewed Ad Two
View Republican Party:
- Favorable 23%
- Unfavorable 61%
View Democratic Party:
- Favorable 33%
- Unfavorable 44%
%
Our best days are in the past
Grading our Democracy
View Hillary Clinton:
- Favorable 33%
- Unfavorable 54%
View Bernie Sanders:
- Favorable 45%
- Unfavorable 34%