Week 6: April 11, 2016
AD ONE
ERICA
SpotCheck Score
AD TWO
I’M WITH HIM
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality 53%
- Run It A Lot 36%
- Quality 52%
- Run It A Lot 28%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 49%
- NEGATIVE 36%
- MEMORABLE 65%
- TRUTHFUL 47%
- FAIR 49%
- NEGATIVE 35%
- MEMORABLE 46%
- TRUTHFUL 47%
Viewed Ad One
View Republican Party:
- Favorable 19%
- Unfavorable 57%
View Democratic Party:
- Favorable 38%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Bernie Sanders:
- Favorable 47%
- Unfavorable 37%
View Hillary Clinton:
- Favorable 30%
- Unfavorable 58%
Viewed neither ad
View Republican Party:
- Favorable 23%
- Unfavorable 58%
View Democratic Party:
- Favorable 34%
- Unfavorable 46%
%
Our best days are in the past
Grading our Democracy
View Bernie Sanders:
- Favorable 43%
- Unfavorable 38%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 51%
Viewed Ad Two
View Republican Party:
- Favorable 20%
- Unfavorable 63%
View Democratic Party:
- Favorable 33%
- Unfavorable 49%
%
Our best days are in the past
Grading our Democracy
View Bernie Sanders:
- Favorable 42%
- Unfavorable 36%
View Hillary Clinton:
- Favorable 40%
- Unfavorable 44%