Week 5: April 4, 2016
AD ONE
QUOTES
SpotCheck Score
AD TWO
REAL LIFE
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality 53%
- Run It A Lot 46%
- Quality 56%
- Run It A Lot 45%
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- NEGATIVE 68%
- MEMORABLE 64%
- FAIR 55%
- TRUTHFUL 60%
- NEGATIVE 10%
- MEMORABLE 50%
- FAIR 53%
- TRUTHFUL 45%
Viewed Ad One
View Republican Party:
- Favorable 25%
- Unfavorable 60%
View Democratic Party:
- Favorable 40%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 27%
- Unfavorable 64%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 55%
Viewed neither ad
View Republican Party:
- Favorable 22%
- Unfavorable 60%
View Democratic Party:
- Favorable 34%
- Unfavorable 52%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 39%
- Unfavorable 55%
View Hillary Clinton:
- Favorable 37%
- Unfavorable 57%
Viewed Ad Two
View Republican Party:
- Favorable 22%
- Unfavorable 56%
View Democratic Party:
- Favorable 34%
- Unfavorable 45%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 36%
- Unfavorable 53%
View Hillary Clinton:
- Favorable 38%
- Unfavorable 48%