Week 4: March 28, 2016
AD ONE
AMERICA
SpotCheck Score
AD TWO
ALL THE GOOD
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality
- Run It A Lot
- Quality
- Run It A Lot
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 63%
- NEGATIVE 5%
- MEMORABLE 63%
- TRUTHFUL 60%
- FAIR 47%
- NEGATIVE 8%
- MEMORABLE 50%
- TRUTHFUL 47%
Viewed Ad One
View Republican Party:
- Favorable 18%
- Unfavorable 67%
View Democratic Party:
- Favorable 42%
- Unfavorable 43%
%
Our best days are in the past
Grading our Democracy
View Bernie Sanders:
- Favorable 51%
- Unfavorable 36%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 57%
Viewed neither ad
View Republican Party:
- Favorable 21%
- Unfavorable 62%
View Democratic Party:
- Favorable 34%
- Unfavorable 53%
%
Our best days are in the past
Grading our Democracy
View Bernie Sanders:
- Favorable 43%
- Unfavorable 39%
View Hillary Clinton:
- Favorable 34%
- Unfavorable 54%
Viewed Ad Two
View Republican Party:
- Favorable 26%
- Unfavorable 55%
View Democratic Party:
- Favorable 32%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Bernie Sanders:
- Favorable 39%
- Unfavorable 41%
View Hillary Clinton:
- Favorable 39%
- Unfavorable 48%