Week 3: March 21, 2016
AD ONE
QUOTES
SpotCheck Score
AD TWO
REAL LIFE
SpotCheck Score
Engagement
Likes
Engagement
Likes
The blue lines present the real time ratings of the moments in the ad people liked as they were watching it. The more people like a moment the higher the blue line goes. The gold lines present the moments people disliked. The lower the line, the greater the number of people who didn’t like that particular moment in the ad.
- Quality
- Run It A Lot
- Quality
- Run It A Lot
%
Happy
%
Angry
%
Hopeful
%
Worried
%
Happy
%
Angry
%
Hopeful
%
Worried
- FAIR 41%
- NEGATIVE 65%
- MEMORABLE 54%
- TRUTHFUL 47%
- FAIR 42%
- NEGATIVE 17%
- MEMORABLE 40%
- TRUTHFUL 36%
Viewed Ad One
View Republican Party:
- Favorable 22%
- Unfavorable 61%
View Democratic Party:
- Favorable 36%
- Unfavorable 48%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 26%
- Unfavorable 64%
View Hillary Clinton:
- Favorable 36%
- Unfavorable 53%
Viewed neither ad
View Republican Party:
- Favorable 19%
- Unfavorable 65%
View Democratic Party:
- Favorable 33%
- Unfavorable 51%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 27%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 35%
- Unfavorable 53%
Viewed Ad Two
View Republican Party:
- Favorable 21%
- Unfavorable 63%
View Democratic Party:
- Favorable 36%
- Unfavorable 47%
%
Our best days are in the past
Grading our Democracy
View Donald Trump:
- Favorable 33%
- Unfavorable 59%
View Hillary Clinton:
- Favorable 34%
- Unfavorable 51%