Business
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Choice Context Matters: New Vanderbilt research shows why people misread others’ preferences
When people choose from a large set of options, there is likely one that aligns closely with their particular preferences. When there are fewer options, their choice is less likely to reflect a strong opinion—they're just choosing the one that is any amount closer to what they think. This can be misinterpreted, researchers say, as deep enthusiasm. And it can lead to polarization, because people tend to not consider how many options were available when forming an opinion about others' choices. Read MoreJanuary 30, 2026
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I don’t want to hear from you: Disabling social media comments, consumer voice, and influencer engagement
New research out of Vanderbilt Business explores the relationship between disabling social media comments and the persuasiveness and likability of public figures like celebrities and influencers. Read MoreAugust 29, 2024
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Vanderbilt’s Donna Ingles named to prestigious Harvard leadership program to advance Nashville’s biomedical sector
Donna Ingles, director of operations for the Vanderbilt Center for Technology Transfer and Commercialization, has been named to the 2024 Young American Leaders Program at Harvard Business School by the Global Action Platform. She was one of 10 local leaders chosen for the program, which aims to create a biomedical economic development strategy for the region using cluster models devised by Harvard economist Michael Porter. Read MoreJune 17, 2024
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What is Happening to U.S. Higher Education?
New research from Jen Riley discusses the impact of power shifts, competition, and evolving technology on U.S. higher education. Read MoreApril 10, 2024
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Hierarchy expansion: When should my startup hire managers?
In new research, Vanderbilt's Megan Lawrence examines the role of knowledge scope and shared experiences in organizational coordination. Read MoreMarch 14, 2024
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FIFA could make the Women’s World Cup more competitive
Vanderbilt Business’ Michael Lapré studied years of FIFA data and made recommendations on combatting competitive disparity at the Women’s World Cup. Read MoreSeptember 28, 2023
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Make it a Large? Soft Drinks, Any Size, Same Price
Vanderbilt Business consumer behavior expert Kelly Haws explains the effects of the "Any Size, Same Price” strategies on soft drink consumption. Read MoreJuly 6, 2023
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Vanderbilt’s Chris Rowe selected for prestigious Harvard program to boost Nashville’s biomedical sector collaboration
Chris Rowe, executive director for industry collaborations within Vanderbilt's Office of the Vice Provost for Research and Innovation and professor of the practice of engineering management, has been chosen for the 2023 Young American Leaders Program at Harvard Business School. He’ll join a task force focused on enhancing Nashville's biomedical sector, using cluster models to drive economic growth and innovation. Read MoreJune 5, 2023
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Gender Dynamics in the Workplace
Gender in organizations expert, Jessica Kennedy, investigates how women can retain femininity while recognizing its worth and power. Read MoreMarch 30, 2023
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New Antitrust Study Shows Reigning in Big Tech Doesn’t Spur Rival Profits
Vanderbilt professor Sruthi Thatchenkery addresses the complexity of competition and innovation in platform ecosystems with new research. Read MoreFebruary 20, 2023