Group interviewing can generate insights not afforded by survey data alone. Conversations between students in a social setting (the focus group) can help clarify their views, preconceptions, and motives related to course content. Thus, focus group interviews can be particularly effective when combined with student surveys.
- Tips for designing focus group protocol (SAGE qualitative research methods)
- Advice on questioning techniques (USAID)
- Conducting focus groups with university undergraduates
- Focus group data analysis