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Kroger Community Rewards

For 20 years, Vanderbilt's Faculty and Staff Hardship Fund has provided assistance to qualifying faculty and staff who are experiencing a temporary hardship due to a significant life event. Awards are intended to help employees return to financial stability.

The Kroger Community Rewards Program is an easy way to contribute to the Fund. Under the system, shoppers register their Kroger discount cards online and choose a favorite charity from a list of local nonprofits that Kroger has agreed to help fund. Kroger then tracks all of the card holder's purchases (excluding alcohol, tobacco and gasoline) with every dollar counting as a vote for the shopper's preferred organization. Shoppers do not sacrifice any in-store discounts or gas points that they would ordinarily earn on their Kroger card — the charitable component is a separate feature.

To register, have you Kroger Plus card handy and follow the instructions below. If you do not have a card, pick one up at the customer service desk of any Kroger.

  • Go to and sign in or register in the upper right corner of the page.
  • Go to the Community Rewards section and enroll.
  • Search for and select Vanderbilt Employee Assistance Program.
  • When you are done, Vanderbilt should appear under the community rewards section of your account summary.

Remember, you must swipe your registered Kroger Plus card or use the phone number associated with your account when checking out at the store for your purchase to count.

NOTE: Donations to the general use Hardship Fund are not considered to be tax deductible charitable contributions according to IRS guidelines, but you may consult with your tax adviser.