Skip to main content

Greetings from New Nashville
How a Sleepy Southern Town Became "It" City

Author(s): Steve Haruch

In 1998, roughly 2 million visitors came to see what there was to see in Nashville. By 2018, that number had ballooned to 15.2 million.

In that span of two decades, the boundaries of Nashville did not change. But something did. Or rather, many somethings changed, and kept changing, until many who lived in Nashville began to feel they no longer recognized their own city. And some began to feel it wasn't their own city at all anymore as they were pushed to its fringes by rising housing costs. Between 1998 and 2018, the population of Nashville grew by 150,000. On some level, Nashville has always packaged itself for consumption, but something clicked and suddenly everyone wanted a taste. But why Nashville? Why now? What made all this change possible?

This book is an attempt to understand those transformations, or, if not to understand them, exactly, then to at least grapple with the question: What happened?

Biography of Author(s)

Steve Haruch is a writer, editor, and filmmaker based in Nashville. His work has appeared in the Nashville Scene, the New York Times, NPR's Code Switch, the Guardian, and elsewhere. He is currently producing a documentary film about the history of college radio.


  • "Consider this fascinating encapsulation of time and place a must-read—not only for Nashvillians seeking self-awareness as a community, but for leaders of every growing city in America."
    Mary Laura Philpott, author of I Miss You When I Blink