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Signatures

The "signature" is a single unit of identification, composed of the V symbol and wordmark.

In 2001, the university embarked on a mission to reshape its visual identity. Until that time, university departments, schools, clubs, and organizations created symbols, logos, and marks for their respective area and programs. Everywhere you looked, there was a broad assortment of logos. Because of that freedom, the university’s overall brand identity became diluted and ineffective. In an attempt to reestablish the brand, the university worked with a highly regarded visual identity agency. After two years of research and planning, the new official logo of the university and its graphic standards was born.

When you publicizing your program, you may think, “I need a logo.” It is important to understand that your primary branding is the “Vanderbilt Signature.” It comprises the Vanderbilt symbol (the V) paired with the VANDERBILT or VANDERBILT UNIVERSITY wordmark. Please see below.

Symbol

 

 

 

 

 

= Symbol

Symbol Wordmark

 

= Wordmarks

A variety of configurations of the Vanderbilt and Vanderbilt University signatures are available on the Downloads page, including school-specific versions. Here are a few examples:

school-specific

Please keep in mind that a department, program, or student organization’s name may not be substituted for a school name as shown in the above examples. This is a common misuse, but it is not permitted. It is also permissible for the Vanderbilt symbol and/or the Vanderbilt or Vanderbilt University wordmarks to be used alone. However, when that occurs, the complete signature must also be present on the same piece to preserve the integrity of the Vanderbilt identity program.

symbol and wordmark

Vanderbilt symbol + Vanderbilt wordmark

symbol and wordmark

Vanderbilt symbol + Vanderbilt University wordmark

It is also permissible for the Vanderbilt symbol and/or the Vanderbilt or Vanderbilt University wordmarks to be used alone. However, when that occurs, the complete signature must also be present on the same piece to preserve the integrity of the Vanderbilt identity program.

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