Helping you be consistent across the broad range of media you use is an important part of what we do. We call it branding, and it goes beyond having a logo. Color, typography, slogans, images, and other elements build a signature look that your audience comes to recognize. Yet we ensure that you retain the overall institutional branding of Vanderbilt University and that your materials meet Vanderbilt's graphic standards. As keepers of the branding program for the university, we provide guidance every day to the Vanderbilt community on strengthening the Vanderbilt brand. Remember, your program gives value to Vanderbilt, and Vanderbilt gives value to your program. The correct and consistent use of the logo and wordmarks strengthens the brand for all of us. Logo files are available from the graphic standards site.