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Brand Style Guide

Logo Guidelines

Minimum Clear Space  ·  Restrictions  ·  Typography  ·  Colors

The Vanderbilt "complete signature" is a single unit of identification, composed of the symbol and wordmark.

mark combo

The arrangement of the signatures has been carefully considered and should not be altered in any manner.

Each signature has been provided in three formats which can be downloaded from this site:

EPS for professional print and web design and publishing applications. For promotional items, including uniforms and T-shirts, this is the version you will need to send to your licensed vendor.

JPEG for use in other applications, such as Microsoft Word or desktop applications.

PNG for use when a transparent background is needed online, not for print.


Minimum Clear Space

Whenever you use the official Vanderbilt logo, it should be surrounded with clear space to insure its visibility and impact. The minimum clear space is determined in each signature by the height of the symbol as illustrated by the X. No graphic elements of any kind should invade this zone.

Placing the symbol on a colored background or on a photo or illustration is not an intrusion of the minimum clear space, providing maximum legibility is maintained.The X will change proportionally as the signature increases and decreases in size.

signature                                           Owen wordmark


Restrictions

The arrangement and construction of the signatures have been carefully considered and should not be altered or rearranged in any manner.

Below are examples of what not to do.

Don't alter the space between the symbol and 
the VANDERBILT wordmark or change the size 
relationship.

incorrect

 

Don't use coarse screens or low-resolution outputs. incorrect

Don't remove the VANDERBILT wordmark from
the configuration.

incorrect

 

Don't add other elements or shapes to any of 
the elements.

shapes

Don't condense or stretch the wordmark or symbol.


incorrect

 

Don't insert the symbol as a replacement for the
letter V.

logo incorrect 

 


Don't retype or substitute other typefaces in the 
complete signature.

incorrect

 

Typography

The palette is composed of two serif and one sans-serif typefaces.

Serif Typefaces

Minion (purchase)

Minion 

Times (purchase)

 Times

Sans-Serif Typeface

Source Sans Pro (free font)

Source Sans Pro


Colors

The traditional identification colors for Vanderbilt are black and gold.

The colors are specified for coated (C) and uncoated (U) papers, four-color process printing (CMYK), screen display (RGB), and Hexadecimal web color (Gold D8AB4C). 

The Vanderbilt signature should only appear in black, gold, white, or a combination of these colors.

It is recommended that your printer be consulted about adding agents or protective coatings such as clear varnish, depending on the paper selected for the project.


 Print

     

Metallic Gold

PANTONE 873 C

PANTONE 873 U

 

Non-Metallic Gold* 

C:10 M:25 Y:80 K:0

HEX: E7BC51

*digital printing only

 

Black

PANTONE Black C

PANTONE Black U

C:0 M:0 Y:0 K:100 

 


  Web

   

Gold

HEX: D8AB4C

R:216 G:171 B:76

Black  

HEX: 000000

R:0 G:0 B:0

 


 Merchandise

Screen Print

     

Metallic Gold

PANTONE 873 

Non-Metallic Gold

PANTONE 7502

 

Black  

PANTONE Black

Embroidery

Metallic Gold

MADEIRA 1070

POLY-NEON 1670

 

Non-Metallic Gold

MADEIRA 1070

POLY-NEON 1670

 

Black  

MADEIRA 1000

POLY-NEON 1800