Explore the Brand Style Guide
Athletics Vs
A bold version of the Vanderbilt V is used to represent the Commodores. This variation aligns to the proportions of the V we use for the university, a visual representation of our One Vanderbilt spirit. The Athletics brand will be phased in over time, so check back for more updates as the year progresses.
Primary Commodores Lockups
Star V
The Star V is our secondary mark for Athletics. You’ll see it in a supporting role, as a graphic element, tucked in the corner of ads like the Nike swoosh or displayed on fan merchandise. The outline shape of the star is composed of five distinct Vs.
Spirit Marks
Spirt marks, including the Anchor, Mr. C, Hand VU Symbol and others are available for select use. Please contact us for more information.
Core Colors
Our core palette will feel familiar. We make the addition of a pure black to this palette to ensure the boldest delivery of the Athletics marks and system. Flat gold is also the fallback to metallic gold, as shown in the university color palette.
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Rich Black
Pantone Black 3C
Hex 000000
R0 G0 B0
C40 M40 Y40 K100
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Black
Pantone Black C
Hex 1C1C1C
R10 G10 B10
C0 M0 Y0 K100
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Metallic Gold
Pantone 871 C
Hex FEEEB6 to B49248
R254 G238 B182 to
R180 G146 B72
Clear Space
Just like in the primary university lockups, these lockups will use the height of their respective icons around all sides to determine clear space for the mark.
Minimum Scale
Please use the guidelines below when scaling our lockups and icons down. This ensures legibility even at small sizes.
- Minimum width for our horizontal lockups with icon is 250 px, or 2 inches in print. The centered lockup must, at a minimum, be used at 150 px or 1 inch. The V or Star V icons have a minimum scale of 75 px or 0.5 inches.
Style Guide
PDF versions of the university and athletics guidelines are available for download.