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Brand Style Guide

Federal Trademark Registration Symbol

Vanderbilt has an extensive portfolio of trademarks registered with the United States Patent and Trademark Office, and the federal trademark registration symbol (®) should be included when using these trademarks.

Examples include:

  • Vanderbilt®
  • Vanderbilt University®
  • V Oak Leaf Design®
  • Vanderbilt Commodores®
  • Anchor Down®
  • Anchor Design®
  • Star V Design®
  • Commodores®
  • Vandy®

The circle R should always be present on promotional products, e.g., merchandise, hard goods, awards. However, the circle R may be omitted on products where the registration mark will be illegible (i.e., banners, flags and signs) and on official university stationery and letterhead. You may also omit the circle R when the university’s trademark/copyright statement (see below) is included on websites and printed materials such as posters and brochures.

TRADEMARK/COPYRIGHT STATEMENT

Use the following statement in print and web communications to protect our trademarks in cases where a federal registration mark (circle R) is not used.

 

Vanderbilt® and the Vanderbilt logos are registered trademarks of The Vanderbilt University.
© 2019 Vanderbilt University. All rights reserved.

 

Please note: Be sure to insert the current year after the copyright symbol.

Trademark usage example