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Brand Style Guide

Logos

A consistently applied graphic identity expresses that the people, schools, programs and departments of the university are driven by the same priorities and values.

Vanderbilt logo School logos Academic Areas Nonacademic Areas Athletics Special Uses

The Vanderbilt Logos

A strong Vanderbilt brand relies on consistent use of the Vanderbilt logo, which is made up of the V symbol and the Vanderbilt wordmark. The Vanderbilt logo should appear only in black, gold or white. For details on the specific gold color, see the Color section of this brand style guide.

Several configurations of the Vanderbilt logo are available; some examples are:

 Vanderbilt logo Example

 

Please note:

We highly recommend that you use the Vanderbilt logo that includes “University” whenever possible. The logos with only “Vanderbilt” should be used only when space is limited.


Minimum Clear Space

Clear Space Guidelines

The Vanderbilt logo should be surrounded on all sides by clear space to ensure the logo’s visibility and impact.

The required minimum clear space is determined by the height of the V symbol (as illustrated by the blue area in the examples above). No graphic elements of any kind should invade this space.

Placing the V symbol on a color background or on a photo or illustration does not violate the required minimum clear space, as long as legibility is maintained. The size of the clear space will change proportionally as the logo increases and decreases in size.

Please note:

  • Do not modify the spacing between elements within the logo.
  • Do not reshape the V symbol or Vanderbilt wordmark.
  • If you need to resize the logo, always lock the aspect ratio so that the height and width are scaled together. Otherwise, the logo will appear stretched and distorted.

Please do not:

Alter the space between the V symbol and the Vanderbilt wordmark or change the size relationship.
Vanderbilt logo - not alter the space

Remove the Vanderbilt wordmark from the configuration.
Vanderbilt logo - not remove workmark

Condense or stretch the wordmark or V symbol. 
Vanderbilt logo - not condense or stretch

Retype or substitute other typefaces in the complete logo.
Vanderbilt logo - not retype or substitute

Use coarse screens or low-resolution outputs. 
Vanderbilt logo not use coarse screens or low resolution

Add other elements or shapes to any of the elements.
Vanderbilt logo not add other elements

Insert the V symbol as a replacement for the letter V.
Vanderbilt logo not insert the V sysmbol as a replacement

School and College Logos

The official logos of Vanderbilt’s 10 schools and colleges visually represent their relationship with the university. Horizontal and vertical options have been created for each school or college.

 

Please note:  Schools and colleges should use their school- or college-specific logo and not the Vanderbilt logo. Some school-specific versions of the Vanderbilt logo do not include “University.” Use these only when space is restricted.

Customized Logos: Academic

DEPARTMENTS, UNITS, CENTERS AND INSTITUTES: SECONDARY MARK

Customized logos are created by combining the school or college logo with a secondary mark (the name of the department, unit, etc.) that is typeset to the right of or below the school or college logo. The font used for the secondary mark is Source Sans Pro Light.

Do not alter the configuration and size relationship among the various elements. Specifically, the secondary mark may not appear to be more prominent than the school or college logo, as this does not accurately represent the relationships among the units.

 Vanderbilt logo Customized logos Academic

Customized logos are available in the three configurations shown below:

Horizontal stacked format,
paired with the school/college logo

Vanderbilt logo Customized Horizontal


Horizontal format,
paired with the school/college logo

Vanderbilt logo Customized Horizontal No Stacked


Vertical stacked format, 
paired with the school/college logo

Vanderbilt logo Customized Vertical


For assistance with creating these, please contact us.


DEPARTMENTS, UNITS, CENTERS AND INSTITUTES: TERTIARY MARK

A tertiary mark is used to identify an office or sub-group within a higher-level department and is to be placed below the secondary mark. The tertiary position may also be used for a tagline or other short phrase related to the secondary mark. The font for the tertiary mark is Source Sans Pro Bold, and it should be sized one-half of the secondary mark.

Vanderbilt logo Tertiary mark 

Customized logos are available in the three configurations shown below:

Horizontal stacked format,
paired with the school/college logo

Vanderbilt logo Tertiary Horizontal Stacked


Horizontal format,
paired with the school/college logo

Vanderbilt logo Tertiary Horizontal


Vertical stacked format, 
paired with the school/college logo

Vanderbilt logo Tertiary Vertical


Customized Logos: Nonacademic

DEPARTMENTS, UNITS, CENTERS AND INSTITUTES: SECONDARY MARK

Customized logos are created by combining the Vanderbilt logo with a secondary mark (the name of the division, department, unit, etc.) that is typeset to the right of the Vanderbilt logo. The font to be used for the secondary mark is Source Sans Pro Light.

Do not alter the configuration and size relationship among the various elements. Specifically, the secondary mark may not appear to be more prominent than the Vanderbilt logo, and the tertiary mark cannot be larger than the secondary mark.

Vanderbilt logo Department Secondary mark 

Customized logos are available in the three configurations shown below:

Horizontal stacked format,
paired with the division/department/unit logo

Vanderbilt logo Department Secondary


Horizontal format,
paired with the division/department/unit logo

Vanderbilt logo Department Secondary Horizontal


Vertical stacked format, 
paired with the division/department/unit logo

Vanderbilt logo Department Secondary Vertical Stacked


For assistance with creating these, please contact us.


DEPARTMENTS, UNITS, CENTERS AND INSTITUTES: TERTIARY MARK

A tertiary mark may be placed below the secondary mark to identify an office or sub-group within a higher-level division, department, etc. The tertiary position may also be used for a tagline or other short phrase related to the secondary mark. The font for the tertiary mark is Source Sans Pro Bold, and it should be sized one-half of the secondary mark.

Vanderbilt logo Department Tertiary Mark

Customized logos are available in the three configurations shown below:

Horizontal stacked format,
paired with the division/department/unit logo

Vanderbilt logo Department Tertiary Horizontal Stacked


Horizontal format,
paired with the division/department/unit logo

Vanderbilt logo Department Tertiary Horizontal


Vertical stacked format, 
paired with the division/department/unit signature

Vanderbilt Signature Department Tertiary Vertical


Athletics

The Vanderbilt Athletics “Star V” logo is reserved for Vanderbilt intercollegiate athletics, club sports teams, National Commodore Club and student booster clubs. For club sports, the word “Club” must be included after the sport’s name for proper differentiation from intercollegiate athletics.

 

Vanderbilt Signature Special Use Athletic 


Spirit Marks

Vanderbilt’s spirit marks include the VU hand sign, the anchor graphic, Anchor Down, and Mr. Commodore.

Vanderbilt Signature Spirit Mark Vanderbilt Signature Spirit Mark Vanderbilt Signature Spirit Mark

Vanderbilt Signature Spirit Mark Vanderbilt Signature Spirit Mark Vanderbilt Signature Spirit Mark

Please note:

  • Spirit marks may be used by any Vanderbilt entity (schools, colleges, departments, divisions, etc.), but spirit marks may not be used in place of the appropriate signature for that unit.
  • Spirit marks may not be interlocked with other official Vanderbilt marks (i.e., Vanderbilt signature, Star V logo).
  • Spirit marks may not be modified except to create a kid-friendly version of the mark for special youth programming. Please submit these designs to the Brand Engagement and Governance office before use.

 

Special Uses

Internal Use of Signatures

When creating materials to be viewed only by internal audiences, the Vanderbilt signature, school and college signature, and customized signature may be omitted.


University Stationery

Official Vanderbilt stationery is available only from Vanderbilt Printing Services. Stationery templates have been designed to meet the correspondence needs of the Vanderbilt community, and there are templates for notepads, note cards, mailing labels and other items that are frequently requested.

An important part of the visual identity for the university, stationery is printed on custom-manufactured paper featur­ing the logo as a watermark. Vanderbilt's official gold metallic ink is used along with black to create the distinctive line of stationery items that strengthens our brand. Please note that desktop interpretations of the stationery are prohibited.

Stationary Examples


University Vehicles

In keeping with Vanderbilt's unified branding system, our vehicle fleet should also represent a clean, uniform design aesthetic. Official university vehicles should be identified with standard department signature, along with vehicle number identifier. Printing Services and Facilities create and install all official vehicle graphics for Vanderbilt University.

VU vehicles

 


Co-branding with One or More Institutional Units within Vanderbilt

When the names of multiple Vanderbilt units appear together to demonstrate a sponsorship, partnership, etc., the name of the primary unit should be most prominent. Additional sponsors, partners, etc. should be listed alphabetically and separately from the Vanderbilt signature, school or college signature, or customized signature.

Vanderbilt Signature Special Use Internal

When all units listed are equal sponsors, partners, etc., the Vanderbilt signature or school or college signature should stand alone with the sponsors listed alphabetically.

Vanderbilt Signature Special Use Internal Co-branding Equal


Initiatives and Events

Logo designs for initiatives and events are allowed more flexibility, but they may not borrow elements from the Vanderbilt signature. Before adopting a logo or name for an initiative or event, please be sure to contact the Division of Communications for assistance.

Initiative and event logos should never be combined with the Vanderbilt signature, school or college signature, or customized signature. However, the signature should always be included somewhere on the piece (print, web, merchandise, etc.), and minimum clear space requirements should be observed.

Vanderbilt Signature Special Use Events


Registered Student Organizations

Student organizations are permitted to use the Vanderbilt signature if the organization is registered with the Office of the Dean of Students. Student organizations are also allowed to create logos for their organizations, initiatives and events, but these designs cannot incorporate elements from the Vanderbilt signature.

Vanderbilt Signature Special Use Registered Student Org


Government Agencies and Other Nonprofit Institutions and Universities

When used in conjunction with the logos of other nonprofit entities, the Vanderbilt signature, school or college signature, or customized signature may be larger than the logos of other institutions and partners, but never smaller. In order to use the Vanderbilt signature, a minimum of two other nonprofit entities must be listed in addition to Vanderbilt.

Vanderbilt Signature Government Agency


For-Profit Institutions or Partners

Only the university’s full name or school or college’s full name may be included in a list of sponsors. At least two additional sponsors must be listed alphabetically to avoid an implied endorsement.

Benjamin Charles Corporation
Vanderbilt University
Wiley Scott Laboratories