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Brand Style Guide

Color

Vanderbilt’s official colors are black and gold.

The black is a pure black and remains so regardless of the application.
The official gold does vary depending on the application.

Print

For print, the preferred gold is a metallic spot color. If the printer is incapable of using metallic inks (e.g., office color printers and other digital printing presses), then nonmetallic gold should be substituted.

For print pieces, colors are specified for coated (C) and uncoated (U) papers, four-color process printing (CMYK), screen display (RGB) and hexadecimal web color (Hex). Consult your printing vendor about adding agents or protective coatings such as clear varnish to ensure they are appropriate for the paper selected for the project.

     

Metallic Gold

PANTONE 873 C

PANTONE 873 U

 

Nonmetallic Gold*

CMYK: 10,25,80,0
Hex: E7BC51

*digital printing only

 

Black

PANTONE Black C

PANTONE Black U

C:0 M:0 Y:0 K:100

Web

Please see the accessibility guidelines related to gold usage on digital platforms.

   

Gold

Hex: D8AB4C
RGB: 216,171,76

Black

Hex: 000000
RGB: 0,0,0

Merchandise

Please note, nonmetallic gold (PMS 7502) is the preferred color for merchandise.

Screen Print

     

Metallic Gold

PANTONE 873

Nonmetallic Gold

PANTONE 7502

 

Black

PANTONE Black

Embroidery

     

Metallic Gold

MADEIRA 1070

POLY-NEON 1670

Nonmetallic Gold

MADEIRA 1070

POLY-NEON 1670

Black

MADEIRA 1000

POLY-NEON 1800

Secondary Color Palette

Color is an integral part of a brand. Black and gold (and derivative colors such as grays and light gold) should be predominant in your design elements.

Designs can also benefit from secondary or accent colors. However, the secondary colors cannot be more prominent than our primary colors. A 70/30 ratio is a good rule of thumb for balancing primary and secondary color use in a design. A preferred color palette is provided below:

       

Blue:
Hex: 006682
CMYK: 92,51,34,11

Red:

Hex:  993D1B
CMYK: 27,84,100,23

Dark Gray:

Hex:  333333
CMYK: 69,63,62,58

Green:

Hex:  464E21
CMYK: 65,48,99,44


       

Light Blue:

Hex:  CCE0E6
CMYK: 19,4,7,0

Light Red:

Hex:  EBD8D1
CMYK: 6,14,14,0

Light Gray:

Hex:  DDDDDD
CMYK: 12,9,10,0

Light Green:

Hex:  DADCD3
CMYK: 14,9,15,0