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Brand Engagement and Governance

Fan Use

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Vanderbilt Retailers

Nashville retailers carrying officially licensed Vanderbilt merchandise:

Online reatilers carrying officially licensed Vanderbilt merchandise:


Support Opportunity Vanderbilt - Look for the Label 

When purchasing Vanderbilt University merchandise and apparel, always look for the "Officially Licensed Collegiate Product" hologram sticker attached to the product. This label is your assurance that the product you are purchasing is authentic and represents the goodwill of the University. When you see this label on a product, it signifies that the merchandise has passed the standards set forth by Vanderbilt and  guarantees  that a portion of the purchase is returned to the University in the form of a royalty.

At Vanderbilt University,  100% of royalties received by Vanderbilt University  through the retail sale of licensed merchandise and apparel go to Opportunity Vanderbilt, scholarship support that helps ensure young people of every background can attend Vanderbilt, creating a dynamic learning community that benefits every student.