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Brand Engagement and Governance

The Office of Brand Engagement and Governance (OBEG) creates, protects and promotes the Vanderbilt University brand through strategic partnerships and activities that will advance the visibility of the university, safeguard the integrity of the brand, and increase trademark licensing revenue to support the mission of the university.

 

There are two units in OBEG:

Brand Management

Brand Visibility

Learn more about the Office of Brand Engagement and Governance