Mar. 12--The New "American Dream": The Culture of Consumption

1. The "Third" Identity Crisis--The Crisis of the Producer
2. Responses
   1. Restoration of the "Old" America--The Populists
   2. Acommodation to the "New" One
      1. Immigrant Workers
      2. Acceptance of Wage System--The American Federation of Labor
3. A New "American Dream"--The Consumer Culture
   1. Colonial Roots
   2. The Nineteenth Century
      1. "Conspicuous Consumption" and "Success"
      2. The Detachment of Meaning From Work
      3. Gender--Consumption as "Woman's Sphere"
      4. Consumption as End in Itself--The Rise of Advertising