| Program Provider |
|
Vanderbilt University Virtual School |
| Contact Information |
|
Jan Zanetis
jan.zanetis@vanderbilt.edu
110
21st Ave., Suite 850
Nashville, TN 37203
Phone:
(615) 343-8848
Fax: (615) 343-1145
|
| Program Title |
|
CAREERS in MARKETING |
| Target Audience |
|
Education: Grade(s): 10, 11,
12 |
| Primary Disciplines |
|
Career Education, Community Interests |
| Program Description |
|
Meet a marketing professional as she
discusses educational She will then answer questions posed by high
school students from the participating classes in an interactive
session. In addition to good business practices and strong
analytical skills, marketing employees should have:
* People
skills: Whether students pitch products to upper-level executives or
assist customers during sales, they will need to know how to work
with diverse groups of individuals. Understanding the needs of
clients is crucial to student success, as is the ability to perform
as part of a team.
* Communication skills: As a marketer,
students must be able to convey their ideas effectively and
efficiently. Marketing students should be proficient speakers and
writers.
* Creativity: Turn ideas into marketing tools and
become a valued employee. Creativity is one of the best pathways to
success in marketing fields; if students can create a successful
concept to sell a product, it may propel them into a position with
greater responsibility.
* The ability to work under pressure:
Launching a new ad campaign or product can be extremely intense;
unforeseen issues can arise at the last minute. Students will be at
a competitive advantage if they can meet impending deadlines
quickly. |
| Program Format |
|
The videoconference will be a 20-25 minute
presentation and may include visuals or audiovisuals to enhance the
presentation. This will be followed by an interactive 10-15 minute
question/answer session with students. |
| Objectives |
|
Students will:
Explore educational
requirements for marketing as a career
Consider personal
characteristics needed as a marketing employee
Engage in
discussion with a marketing professional |
| Vocabulary Words & Definitions |
|
analytical skills, marketing, market trends,
product development, promotional campaigns |
| Participant Preparation |
|
Students should have SOME familiarity with
this subject. Teacher should brainstorm with students before the
videoconference and ask students to prepare some sample questions to
ask presenter during the interactive question/answer session. |
| Suggestions for Pre Program Activities |
|
Students may discuss the characteristics
needed to be in the marketing field.
Students need:
*
People skills: Whether students pitch products to upper-level
executives or assist customers during sales, they will need to know
how to work with diverse groups of individuals. Understanding the
needs of clients is crucial to student success, as is the ability to
perform as part of a team.
* Communication skills: As a
marketer, students must be able to convey their ideas effectively
and efficiently. Marketing students should be proficient speakers
and writers.
* Creativity: Turn ideas into marketing tools and
become a valued employee. Creativity is one of the best pathways to
success in marketing fields; if students can create a successful
concept to sell a product, it may propel them into a position with
greater responsibility.
* The ability to work under pressure:
Launching a new ad campaign or product can be extremely intense;
unforeseen issues can arise at the last minute. Students will be at
a competitive advantage if they can meet impending deadlines
quickly. |
| Suggestions for Post Program Activities |
|
Invite a marketing professional to help
students write an ad for a newly developed product from the their
school. |
| Supplemental Resources |
|
Marketing Professionals in
Community
Computer with Internet access
Online
Marketing Newsletter
http://www.nbea.org/curfbes.html |
| National Standards to which this program aligns |
|
National Standards for Business
Education
GRADES 9-12
I. Foundations of
Marketing
Achievement Standard: Recognize the
customer-oriented nature of marketing and analyze the impact of
marketing activities on the individual, business, and
society.
II. Consumers and Their
Behavior
Achievement Standard: Analyze the characteristics,
motivations, and behaviors of consumers.
III. External
Factors
Achievement Standard: Analyze the influence of
external factors on marketing.
IV. The Marketing
Mix
Achievement Standard: Analyze the elements of the
marketing mix, their interrelationships, and how they are used in
the marketing process.
V. Marketing
Research
Achievement Standard: Analyze the role of marketing
research in decision making.
VI. The Marketing
Plan
Achievement Standard: Describe the elements, design, and
purposes of a marketing plan.
From the National Standards for
Business Education © 2001 by the National Business Education
Association, 1914 Association Drive, Reston, VA 20191. |
| Cancellation Policy |
|
The full fee will be charged to sites which
cancel with less than 48 hours notice unless there is a school
closing due to snow or weather emergencies. |
| Is
video taping allowed? |
|
No |
| Video
Taping Notes |
|
Videotaping is NOT allowed.
Streaming
Video is available for all Vanderbilt Virtual School
Videoconferences |