Program Flyer: CAREERS IN PHOTOGRAPHY

Content Provider		Vanderbilt University Virtual School
Contact Information		Patsy Partin patsy.partin@vanderbilt.edu 110 21st Ave., Suite 850 Nashville, TN  37203 United States Phone: (615) 343-8848 Fax: (615) 343-1145
Program Type		Individual Program
Program Rating		This program has not yet been evaluated.
Target Audience		Education: Grade(s): 6, 7, 8, 9, 10, 11, 12, Gifted and Talented Coordinator, Teacher
Primary Disciplines		Career Education, Fine Arts, Gifted & Talented, PHOTOGRAPHY
Program Description		Photographers dream of having their work shown in great art galleries, splashed across the leading magazines and enlarged on pages of newspapers. Photography offers students an interesting and fulfilling way to make a living. Many jobs in photography offer a considerable variety of experiences and the challenge of finding solutions to new problems while exploring creativity through photography. In thinking about photography as a career, students should answer these questions: -Do you like meeting new people and get along well with them? -Are you inquisitive and good at asking questions? -Do you like travel? -Would you mind work with irregular hours that often meant you were away from home for days or weeks? -Are you good at explaining your ideas to people? -Would you be good at selling your ideas and your work? -Are you cautious or do you like to take risks? -Can you work carefully and reliably? - Do you cope well under pressure without making mistakes? - Are you quick to see new visual ideas and opportunities? - Do you like to work indoors or outdoor? Many photographers may work in several of these areas, and some only in a very specialized field within one of them. GENERAL PHOTOGRAPHY - General photographers are those based in a local community with a shop or ?studio? on the street or working from their home. COMMERCIAL PHOTOGRAPHY - Commercial photographers supply photographic services to companies, including PR photography, product photography, architectural photography, Some specialize in one or more of these areas, such as photographing interiors of buildings. Other specialist commercial areas include catalogue photography, where large numbers of product shots are produced in high quality at a rapid rate ADVERTISING PHOTOGRAPHY - This has an extremely high profile, partly because the results are clearly visible in magazines and on billboards, but also because of the large amounts of money involved. EDITORIAL PHOTOGRAPHY - Editorial photographers provide the pictures for magazines and newspapers other than those in the advertising. The work ranges from portraits, fashion, food and illustrations for feature articles to news photography. PRESS AND PHOTOJOURNALISM -The public image of the photographer is most often that of a ?newspaper photographer? rushing onto the news scene with a camera. Often they write the stories to go with pictures (extended captions at least). LIBRARIES AND STOCK - Freelance photographers put pictures into picture libraries and stock agencies. FASHION PHOTOGRAPHY ? This is another high-profile occupation. An interest in fashion and knowledge of the clothing industry can be needed. SCIENTIFIC PHOTOGRAPHY - The largest area of employment for photographers is in the scientific areas where most photographers have staff positions with regular hours and regular salaries. Examples of areas involving a scientific approach include medical photography, forensic photography, aerial photography, general scientific photography (including high speed photography), police photography, military photography and museum work, and legal photography. Some of these areas may involve the photography of documents and recording of artifacts. FINE ART PHOTOGRAPHY ? This area is a photographer who produces photographic prints as a fine art activity, for exhibition in museums and sales in galleries. EDUCATION - Teaching others to become photographers sometimes requires a degree, although most photographers offer photo courses and workshop classes. While teaching, most continue with photography, either as a freelance or as a fine art photographer. SERVICES TO PHOTOGRAPHY - There are many jobs essential to photography that do not involve taking pictures. Photo laboratory work is essential and many photographers prefer hand-printing. Retouching is a creative skill, whether carried out with brush or computer system. Picture libraries need people who understand photographs, and many photographers have ended up running libraries and agencies as well as working as picture editors. Others have moved to running studios, and providing specialist services such as finding locations or props. An interest in photography and knowledge of cameras is a great asset in photography retail, and if cameras are an interest students might consider becoming a camera repairer. Photography is changing and many photography courses reflect this, both by incorporating such areas as video and digital technologies and also by a change of title, for example to 'lens-based' imaging. Although these new technologies have become a vital part of the photographer's toolkit, the still photograph (however produced) has retained its importance. The still image selects an instant from the flow, giving it an importance that is lost when we see twenty five frames a second. So long as good quality still images are needed, many photographers will be needed to produce them. Come and explore the many careers in photography in this interactive video conference.
Program Format		The video conference will be a 20-25 minute presentation and may include visuals or audiovisuals to enhance the presentation. This will be followed by an interactive 10-15 minute question/answer session with students.
Objectives		Students will: 1) Explore careers in photography with a "working" professional photographer 2) Research careers in photography using library and Web resources 3) Explore how digital imaging and archiving is changing careers in photography
National Standards to which this program aligns		Standard 24: Knows characteristics and features of viable business opportunities Level 3 Benchmarks (Grades 6-8) BD(BI,79;P2.1E,9) Knows factors that help to make a business successful (e.g., entrepreneur is experienced and competent; product or service is in a good position when compared to the competition; sufficient capital is available) BD(P2.1E,9-10) Knows that businesses are categorized into ten types of industries by the government (e.g., wholesalers, services, retailers, manufacturers, agricultural services, construction, finance, insurance, real estate, transportation services) BD(P3.1E,3-5) Knows factors to be considered when starting a business (e.g., interests and abilities, market demand, time commitment, financial commitment, staffing, equipment, location, age) Level 4 Benchmarks (Grades 9-12) BD(P2.2I,11;QE,57) Knows characteristics of a successful business (e.g., marketable idea, opportunity/plan, competitive advantage) BD(BE,88;P3.2E,8) Knows options for going into business (e.g., starting up a new business, buying an established business, acquiring a franchise) BD(BE,88;QI,37) Knows that starting a new business involves substantial risk; purchasing an existing business or buying a franchise reduces the risk involved with going into business BD(BI,88;P2.2E,8) Knows shifts in the marketplace creates unmet consumer needs and new businesses are created to meet these needs BD(P3.2E,5-6;CBI,5) Knows the types of businesses in existence in their community and other information about their geographical area (e.g., population demographics, levels of unemployment, percentage of people that own their own home)

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