Talent can emerge from anywhere, without warning. It’s a glorious thing, really. Take, for instance, the recent contest hosted by UJAM to find the next singer for the theme of Assassin’s Creed: Revelations, a video game to be released later this year. All of a sudden, within a matter of days, there were hundreds of entries from around the Western hemisphere that came from never-before-heard-of singers. Across the board, and especially at the top of the charts, we as listeners were exposed to beautiful voices of people we’d never seen before and probably will never meet. Because the prize of the contest was so inviting – a recording studio experience with Hans Zimmer, Lorne Balfe, and Simon Landry plus $1,000 and credits in the video game – and because people genuinely wanted to share their voices, the musical stratosphere has just expanded by hundreds of talented vocal cords.
No matter the outcome of the contest – who won, who lost, who got the most votes, who got the least – the experience was moving. Not only has UJAM established itself as a go-to place for music creation, sharing, and engagement in social spheres; but we have also witnessed in yet another instance the far-reaching grasp of musical talent. I’d venture to say that more than a few people were given smiles on their faces (and in their ears) when they stumbled across the UJAM leaderboard or were forwarded links by their friends asking for votes.
When people are given a way to share their talent, wonderful things can happen. The ripple effect of all that positive energy from one microcosmic example of the power of music, and the human desire to gather pride for their creativity and energy, extends farther than we can know. What a nice thing to sit back and think once in a while that your talent, whatever it may be, is appreciated by people you’ll never see and in turn a credit is given to your bank of self-gratitude, if you’ll take it. So it’s worth sharing, isn’t it?
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