Distribution
Total individuals — 110,021
Total households — 98,125
Alumni only — 91,119 (88% of total alumni base)
Age
40 or older — 67%
Younger than 40 — 33%
Gender Distribution
Male — 51%
Female — 49%
Education
At least 50% hold master’s, doctoral or professional degrees
Marital Status
More than 60% are married
Alumni Engagement
32% of alumni readers have attended a Vanderbilt event during the past five years
Giving Back
Vanderbilt Magazine readers are three times more philanthropic than the national average
Affluence
70% of readers fall into the top one-third of the most affluent PRIZM marketing segments
Advertising in Vanderbilt Magazine represents a unique opportunity for you to tell your story to an exclusively Vanderbilt audience. No other publication can deliver your message more directly or more effectively to more members of Vanderbilt’s influential community. We offer an uncluttered environment that maximizes the impact of your ad, with high-visibility positioning and an editorial environment of trust and respect.
Vanderbilt Magazine has been recognized repeatedly among the best and most effective alumni magazines in the nation, with dozens of national and regional awards for editorial and visual design, publishing improvement and overall excellence. You can be confident in advertising with us.
» All Vanderbilt alumni of the past 20 years
» All Vanderbilt alumni who have made a gift to the university
» Parents of all undergraduate students
» Non-alumni who have made a gift to the university
| » The nation’s most affluent social group |
22.1%
|
| » The wealthiest Americans over age 45 who are empty nesters |
19.2%
|
| » Wealthy, childless singles and couples in their 30s and 40s |
19.1%
|
| » Wealthy Americans who have migrated to small-town communities |
19.0%
|
| » The wealthiest families in America with children living at home |
16.0%
|
| » Young, hip singles in metropolitan neighborhoods |
11.6%
|
| » The nation’s wealthiest urban consumers |
11.2%
|
| » The nation’s wealthiest families who live outside metropolitan areas |
9.3%
|
| » Younger, affluent Americans with children at home |
8.3%
|
| » Upper-middle-class suburbanites |
8.1%
|
Note: Members of the Vanderbilt community with international addresses do not receive Vanderbilt Magazine on a regular basis.
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Phone: 615/322-1003
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