Peter Veruki didn’t attend Owen or any other school at Vanderbilt. He doesn’t teach or conduct research at the university either. But ask many alumni which person had a big impact on their lives while at Owen, and odds are Veruki’s name is near the top of the list.
To really break through the clutter and claims of other schools, we needed a bolder brand identity that would make the world sit up and take notice, proclaiming loud and clear that we are second to none.
When building-products maker LP Corp. purchased a production facility in Brazil more than two years ago, it did so hoping to replicate the kind of success it was experiencing in neighboring Chile.
No pain, no gain. That was the core message of a strategic plan developed by a team of Vanderbilt Executive MBA students in 2009 for Aegis Sciences.
“It’s heartbreaking. You walk through these buildings and feel like the soul has been taken out of them.
Broadening students’ thinking through nonbusiness reading
How a musical set the stage for the Max Adler Student Investment Fund
