- Vanderbilt Business - http://www.vanderbilt.edu/magazines/vanderbilt-business -
Social Media 101
Posted By webcomm On November 4, 2009 @ 3:05 pm In Bottom Line,Fall 2009 | Comments Disabled
In fall 2008 the economic crisis seemed to fuel a need for connection. At Owen we noticed a large spike in the number of people asking to join the school’s group on LinkedIn, a networking Web site for professionals. This got us thinking about Owen’s presence on other social media sites, like Facebook and Twitter, and how we might help alumni stay in touch with each other and the school.
With help from the Marketing & Communications office at Owen, school-related groups are now growing rapidly and organically online. Alumni are reconnecting with classmates, discovering job opportunities and developing valuable business connections. They are also receiving the latest news from the school through Twitter feeds, a Facebook fan page, YouTube videos and iTunes lectures.
If you haven’t done so already, we encourage you to explore  the various social media sites out there. Signing up is easy and free. Here are a few ways to get started:
Facebook  is a wildly popular and fun way to keep in touch or reconnect with classmates on a social basis. There are now more than 300 million people around the world who use the site. Facebook allows its users to customize their personal profiles by posting status updates, uploading photos, joining groups and becoming “fans” of just about anything under the sun, including the Owen School. Users receive updates regarding their friends, groups and fan pages through what is known as the News Feed, which appears on every user’s home page.
The Owen Facebook alumni group  has nearly tripled in size since October 2008. Here’s how to join:
The LinkedIn  networking site is to business what Facebook is to friendship. The site now boasts a membership of more than 43 million business professionals from more than 200 countries and territories. LinkedIn users create profiles summarizing their professional accomplishments and then invite “trusted contacts” to connect with them and their networks. These networks give users the opportunity to search for job openings, collaborate on projects, and gain business insights through discussions.
The Owen LinkedIn group  has more than doubled in size since October 2008: from 800 members to 1,900 members (as of early fall). Here’s how to join:
Twitter  is a way to stay in touch with the world through short messages limited to 140 characters. Users send messages (“tweets”) to others who have signed up to follow their updates. Owen uses Twitter to send out real-time information about alumni events, such as happy hours hosted by the school in various cities around the country. Alumni news, like promotions, career changes and new business ventures, are also posted to Twitter.
Here’s how to follow Owen on Twitter :
These various social media sites may seem overwhelming, but don’t be afraid to give them a try. Keeping in touch with the Owen community has never been easier.
Article printed from Vanderbilt Business: http://www.vanderbilt.edu/magazines/vanderbilt-business
URL to article: http://www.vanderbilt.edu/magazines/vanderbilt-business/2009/11/social-media-101/
URLs in this post:
 explore: http://www.owen.vanderbilt.edu/vanderbilt/About/owen-newsroom/owen-social-media.cfm
 Image: http://www.facebook.com/pages/Nashville-TN/Vanderbilt-Owen-Graduate-School-of-Management/45836962658?ref=ts
 Facebook: http://www.facebook.com
 Image: http://www.linkedin.com/groups?gid=54719
 LinkedIn: http://www.linkedin.com
 Image: http://twitter.com/vanderbiltowen
 Twitter: http://www.twitter.com
 Image: http://www.youtube.com/VanderbiltOwen
 iTunes: http://www.vanderbilt.edu/itunesu/?utm_source=alumnihome&utm_medium=squaread&utm_campaign=itunesu
Copyright © 2008 Vanderbilt Business, Vanderbilt University. All rights reserved.