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Accelerator teams up with Kix Brooks
Posted By webcomm On November 6, 2009 @ 12:05 pm In Fall 2009,Inside Owen | Comments Disabled
Country music singer and entrepreneur Kix Brooks of Brooks & Dunn has an issue most businesses would love to have. His Nashville-area winery, Arrington Vineyards and Winery, is so popular that it is considering growing to accommodate more events.
Brooks took a unique approach to this expansion. He turned to students from the Vanderbilt Accelerator Summer Business Institute to create a physical space plan and operating plan that would produce new earnings streams without jeopardizing the integrity and mission of the vineyard and winery.
The Accelerator Summer Business Institute is an intense monthlong business boot camp run by the Owen School. In the program, college students and recent graduates from across the country are immersed in a competitive business environment, working to create the winning solution to real challenges from top local and national companies. The students hone essential skills in marketing, sales, finance, real estate, research and corporate strategy, while participating companies receive the brain power, creativity and proposals of at least eight teams of highly motivated millennials.
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