Mission

The Office of Trademark Licensing was established to ensure that Vanderbilt's brand identity is properly represented on merchandise.

The Office of Trademark Licensing serves to:

• Protect and control the use of Vanderbilt University's
name and marks on merchandise;
• Establish a cooperative relationship with licensees;
• Distribute and approve University logo artwork;
• Oversee royalty revenues for the University;
• Increase the market share of Vanderbilt University products in retail stores;
• Promote products and product designs that are consistent with the goals and image of the University.

The Vanderbilt University licensing program benefits its licensees by ensuring quality control and protection of the unique University marks. Since the sale of licensed goods serves to advertise our institution, our formal licensing procedures allow the University to prevent injury to its reputation through the sale of inferior goods or use in conjunction with distasteful products.