Mission

The Office of Trademark Licensing was established to ensure that Vanderbilt's brand identity is properly represented on goods and services.

The Office of Trademark Licensing serves to:

• Protect and control the use of Vanderbilt University's name and marks on merchandise;
• Establish a cooperative relationship with licensees;
• Distribute and approve University logo artwork;
• Oversee royalty revenues for the University;
• Increase the market share of Vanderbilt University products in retail stores;
• Promote products and product designs that are consistent with the goals and image of the University.