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Mission:
The Office of Trademark
Licensing was established to ensure that Vanderbilt's brand identity is
properly represented on merchandise.
The Office of Trademark Licensing serves to:
- Protect and control
the use of Vanderbilt University's name and marks on merchandise;
- Establish a cooperative
relationship with licensees;
- Distribute and
approve University logo artwork;
- Oversee royalty
revenues for the University;
- Increase the market
share of Vanderbilt University products in retail stores;
- Promote products
and product designs that are consistent with the goals and image of
the University.
The Vanderbilt University
licensing program benefits its licensees by ensuring quality control and
protection of the unique University marks. Since the sale of licensed
goods serves to advertise our institution, our formal licensing procedures
allow the University to prevent injury to its reputation through the sale
of inferior goods or use in conjunction with distasteful products.
Vanderbilt University, 2201 West End Avenue, Nashville, Tennessee 37235
Phone: (615) 322-7311
Copyright ©2004 Vanderbilt University.
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