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General
Guidlines for Use  Unacceptable
Products and Services
Merchandise
UseWeb/Print
Use
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General
Guidlines for Use
Vanderbilt University marks should be used within the following
guidelines:
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- The logos should
not be altered in any fashion
- The logos should
have the proper trademark symbols
- When
referring to the University on products and services, please
use the following wordmarks: Vanderbilt, Vanderbilt University,
Vanderbilt Commodores, and Commodores. The University does
not encourage the use of "Vandy"
- The logos should
not be used in association with a private business or used in a manner
that might associate or imply endorsements by the University with an
outside business or product without proper authorization from the University
- Employees may not
use the University's names or its logos in any manner, which suggest
or imply University support or endorsement of any movement, a candidate
for public office, or an activity or program not officially sponsored
by the University.
Unacceptable Products/Services
-
Vanderbilt University
will not approve the use of its name or marks to promote the following
products: tobacco, controlled substances, sexually oriented products,
alcohol, religious products, bathroom articles, or games of chance.
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The University
will not approve the use of its name or marks with: text or graphics
that are judged to be sexually suggestive, denigrating language by any
group including another college or university, items that infringe on
the marks of other trademark owners on products or services, or endorsement
of political candidates.
-
The University
will not license products that: do not meet minimum standards of quality
and/or taste, are judged to be dangerous or carry high product liability
risks
Merchandise
Use
University departments, schools and organization who would like to use
Vanderbilt University's marks on apparel (e.g., t-shirts, polos, hats)
and gift items (e.g., mugs, key chains), must use vendors licensed by Vanderbilt
University through our licensing agent - Licensing Resource Group (LRG)
or the Office of Trademark Licensing. (local licensed vendor list).
Please complete the following steps when using Vanderbilt University marks
on apparel and gift items:
-
Use a Licensed
Vendor.
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Obtain Official
University Logos or Marks.
Whenever using Vanderbilt marks, contact the Office of Trademark Licensing
for official University logos and word marks.
-
Submit the Design
for Approval.
All designs created with Vanderbilt marks must be forwarded to and approved
by the Office of Trademark Licensing before vendor manufacturing can
begin. Upon approval, the Trademark Licensing office will forward the
design to the chosen licensed vendor.
Items manufactured
for internal use (e.g., fund raising events, parties, rush t-shirts),
are exempt from royalties.
Web/Print
Uses
Web Use
Vanderbilt logos used on official University Web sites such as University
departments, approved student groups, and schools, are permitted as long
as the logos are used correctly. All University requests for the use of
the official University logo should be made to Beth Fox, Manager of Web
Communications at beth.fox@vanderbilt.edu. Web sites not affiliated with
the University require authorization from the Office of Trademark Licensing.
Print Use
When University marks are used in publications (e.g., brochures, pamphlets,
newsletters), which are distributed on or off campus, designs will need
to be approved by the Office of Creative Services. Please send your requests
to Judy Orr, Director of Creative Services at judy.orr@vanderbilt.edu.
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