Steven Tepper and George D. Kuh, Let’s Get Serious About Cultivating Creativity, The Chronicle Review
Steven Tepper and George D. Kuh discuss Snaap findings and the importance of cultivating creativity in their article, “Let’s Get Serious About Cultivating Creativity,” featured in The Chronicle Review.
Welcome to the creative era. To fuel the 21st-century economic engine and sustain democratic values, we must unleash and nurture the creative impulse that exists within every one of us, or so say experts like Richard Florida, Ken Robinson, Daniel Pink, Keith Sawyer, and Tom Friedman. Indeed, just as the advantages the United States enjoyed in the past were based in large part on scientific and engineering advances, today it is cognitive flexibility, inventiveness, design thinking, and nonroutine approaches to messy problems that are essential to adapt to rapidly changing and unpredictable global forces; to create new markets; to take risks and start new enterprises; and to produce compelling forms of media, entertainment, and design.
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