Vanderbilt's Commercialization Process: Marketing
The marketing process consists of two individual steps: Market Analysis and Active Marketing.
The length of the marketing process, particularly the active marketing step, varies greatly due to many factors. This process can take many months – even a few years in unique circumstances when further development projects are factored in. If one or more companies express interest in licensing a particular invention, the licensing officer proceeds to the Licensing Process.
If the marketing team is unable to identify an industry partner during the marketing process, the licensing officer, in consultation with the inventors, will either close the case or put the invention on hold for further research and development.
CTTC actively pursues sponsored research or similar collaboration opportunities with companies that show interest in a particular technology, but find it too early and therefore too risky for immediate development investments.
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