Sharon M. Munger

Sharon M. Munger is the retired Chairman of The M/A/R/C Group and from 2000 until 2004 also served as the President and Chief Executive officer of M/A/R/C Research, an operating division of The M/A/R/C Group. As a public company until its acquisition by Omnicom in 1999, The M/A/R/C Group operates two businesses – Targetbase, a CRM and direct marketing agency and M/A/R/C Research, a strategic marketing research firm. After joining M/A/R/C in 1973, Ms. Munger progressed through leadership roles in both client service and operations which led to her promotion to the position of President in 1986 and then to the post of Chief Executive Officer in 1991.

Ms. Munger has played a prominent role in developing practices that have influenced the marketing services industry and has extensive experience in providing the full complement of marketing research and database services available through The M/A/R/C Group. She pioneered the company’s database marketing business in the early ‘80’s after developing the service on behalf of a M/A/R/C client and led the marketing research division into Internet research in the ‘90’s. Ms. Munger is also credited with steering the company into innovative business and service strategies by establishing a full line of integrated services that have expanded the company’s industry penetration and revenues.

Ms. Munger received a B.A. degree from Vanderbilt University and served as the President of the Alumni Association and its Board of Directors as well as a member of the Corporate Council for Vanderbilt’s Owen School of Management. She also serves on the boards of several private information-based marketing services firms. Her community involvement includes serving on the Board of Governors and the marketing committee of the Dallas Symphony Orchestra.

Sharon and her husband Robert live in Dallas.