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Expand Your Reach!

Posted by laura.herrod@vanderbilt.edu on Tuesday, February 18, 2014 in Departments & Staff, Student Organizations.

Is your organization telling a story?

Time and attention are valuable commodities. Anchor Link can be your marketing hub for sharing events to the Vanderbilt campus and Nashville community. From your organization’s Anchor Link home page, events, or news stories, you can share to Facebook, Twitter, and a variety of other social media sites. Utilize Anchor Link to expand your outreach by creating a buzz around your organization’s event.

Share Your Event on Facebook!

Instead of duplicating your work, make one event on Anchor Link and share directly to Facebook. On your event page, click the “Share” button, select your social media outlet, identify whether you want to post to a page you manage (i.e. your organization’s Facebook page) or your personal Facebook wall, and provide a comment you want included with the event post. Once the event is shared on Facebook, your caption and hyperlinked event flyer can then be clicked to take users back to the original Anchor Link event page.

Creating events in Anchor Link then sharing to Facebook enables you to reach all the people who “like” your organization’s Facebook page while also promoting your event to the broader Vanderbilt community on the Anchor Link calendar. Using Facebook to draw traffic to your organization’s Anchor Link site also makes it more likely that students will see other information and events that your organization is trying to promote.

Important Notes: Make sure your event is set to “Anyone in the world” before sharing it, otherwise Facebook will only display the Anchor Link log in page instead of your event page. Also, anyone can share events from Anchor Link but only officers who have administrative access to your organization’s Facebook page will be able to post there.

Post & Tweet Your Event Reminders!

As your event draws near, Anchor Link makes sending event reminders simple. By hitting the “Share” button on your event page, you can post important information and reminders to Facebook and Twitter. A quick tweet will remind everyone to drop by your organization’s meeting, program, or volunteer opportunity.

Highlight Your Organization through Event Recaps

When your event is over, “share” your organization’s Anchor Link home page on your Facebook and Twitter accounts and include a quick thank you or event recap. When a user clicks on this comment on your social media sites they will be taken to your organization’s Anchor Link page so they can learn more about what your organization has been working on.

Click here to learn more about how you can streamline your PR with Anchor Link!


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