National Advertising Rates

Frequency discounts are indicated in parentheses.

FOUR COLOR	4 issues (15%)	3 issues (10%)	2 issues (5%)	1 issue
Full page	$ 2,423	$ 2,565	$ 2,708	$ 2,850
2/3 page	$ 2,040	$ 2,160	$ 2,280	$ 2,400
1/2 page	$ 1,530	$ 1,620	$ 1,710	$ 1,800
1/3 page	$ 1,052	$ 1,115	$ 1,176	$ 1,238
1/4 page*	$ 765	$ 810	$ 855	$ 900
1/6 page	$ 575	$ 608	$ 642	$ 675
Inside Covers	$ 2,805	$ 2,970	$ 3,135	$ 3,300
Outside Back Cover	$ 3,230	$ 3,420	$ 3,610	$ 3,800
BLACK & WHITE	4 issues (15%)	3 issues (10%)	2 issues (5%)	1 issue
Full page	$ 1,785	$ 1,890	$ 1,995	$ 2,100
2/3 page	$ 1,360	$ 1,440	$ 1,520	$ 1,600
1/2 page	$ 1,020	$ 1,080	$ 1,140	$ 1,200
1/3 page	$ 701	$ 743	$ 784	$ 825
1/4 page*	$ 510	$ 540	$ 570	$ 600
1/6 page	$ 383	$ 405	$ 428	$ 450

*This size available only in sections of the magazine with a four-column format, such as The Classes.

Additional Discounts

Recognized agencies: 15% off all rates
Vanderbilt University advertisers: 15% off all rates
Other Tennessee advertisers: 10% off all rates

Additional Charges

Color ads typically are accepted in CMYK format only.
PMS-specific colors are charged as a fifth color.
Any non-routine production work will be billed to the advertiser.